Generative Engine Optimization (GEO) Services

Your buyers are asking ChatGPT, Google AI Overviews, Perplexity and Gemini who to trust. We make sure the answer names you, with a link back to your site.

Prompt-level trackingAll major AI enginesBuilt on solid SEO
We optimize forChatGPTPerplexityGeminiGoogle AI OverviewsMicrosoft Copilot
The basics

What Is Generative Engine Optimization?

Definition

Generative Engine Optimization (GEO) is the practice of making your brand, content and facts easy for AI answer engines to find, understand, trust and cite, so you are named and linked inside AI-generated answers, not just listed in search results.

GEO builds on SEO. The same foundations still matter, but AI engines reward a few extra things: clear entities, answer-first content, consistent facts and mentions on sources they already trust.

 
SEO
GEO
Where
Search results
AI answers
Win
A ranking
A citation
Optimize
Pages & keywords
Entities, answers & sources
Measure
Clicks & positions
Mentions & share of AI voice
Why it matters

Search is becoming a conversation

More buying journeys now start with a question to an AI assistant. If you are not part of the answer, you are not part of the shortlist.

Buyers ask, not browse

People describe their problem to AI tools and get a short list of recommendations back.

Fewer clicks to win

AI answers satisfy many questions on the spot, so being cited inside the answer is what counts.

Citations build trust

Being named by an AI assistant works like a recommendation from a neutral expert.

Early movers compound

Brands that become trusted sources now are harder to displace as AI search grows.

What's included

Our GEO Services

Eight connected services that move you from invisible to cited. Take the full programme or start with an audit.

01

AI Visibility Audit

Find out where you stand today across AI answer engines, and why competitors get cited instead of you.

  • Prompt-level visibility baseline
  • Competitor citation analysis
  • Gap and opportunity report
02

Prompt & Query Mapping

Map the real questions buyers ask AI tools at every stage, then match each one to a page that answers it.

  • Buyer-journey prompt library
  • Intent and stage tagging
  • Page-to-prompt mapping
03

Entity & Knowledge Graph Optimization

Make sure AI models clearly understand who you are, what you offer and why you are credible.

  • Brand entity definition
  • Consistent facts across the web
  • Knowledge panel signals
04

Answer-First Content Engineering

Restructure and create content so AI systems can lift clear, accurate answers and attribute them to you.

  • Direct answers up top
  • Quotable stats and definitions
  • Clear, scannable structure
05

Structured Data for AI

Schema markup that spells out your organization, products, services, FAQs and authors in machine-readable form.

  • Organization & Service schema
  • FAQ, HowTo & Product schema
  • Author and review markup
06

Citation & Brand Mention Building

Earn mentions on the third-party sources AI engines already trust and pull from.

  • Digital PR and expert quotes
  • Review and listing presence
  • Industry and community mentions
07

AI Crawler Accessibility

Remove the technical barriers that stop AI crawlers and search indexes from reading your best pages.

  • Robots & AI crawler rules
  • Rendering and speed fixes
  • llms.txt where it helps
08

AI Visibility Tracking & Reporting

Track how often you are mentioned and cited, prompt by prompt and engine by engine, every month.

  • Share of AI voice
  • Citation and mention trends
  • Plain-English monthly report
How it works

How AI engines decide who to cite

Every AI answer goes through roughly four stages. We optimize for each one. Click a stage to see what we do there.

Stage 1 ยท Retrieve

What SEOIndexr does
    Process

    Our GEO Process

    Five stages, repeated every quarter, with prompt-level proof at each step.

    01 / 05
    Scroll
    01Weeks 1โ€“2

    Baseline

    We test a library of buyer prompts across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews to see where you appear today.

    • Prompt library (50โ€“200 prompts)
    • Current share of AI voice
    • Competitor citation map
    02Weeks 2โ€“3

    Map

    We connect every important prompt to the page, entity and source that should win it, and prioritise by business value.

    • Prompt-to-page map
    • Entity & schema plan
    • Priority roadmap
    03Month 2

    Optimize

    We restructure key pages with answer-first content, schema and clear facts, and fix crawler access issues.

    • Answer-first rewrites
    • Structured data rollout
    • Technical fixes
    04Month 2 onward

    Amplify

    We build the third-party mentions, reviews and citations that AI engines use to decide who to trust.

    • Digital PR & expert quotes
    • Listings and reviews
    • Community presence
    05Monthly

    Measure

    We re-run the prompt library, report citation and mention changes, and roll winners into the next sprint.

    • Share of AI voice report
    • Citation changes by engine
    • Next-sprint priorities
    Reporting

    See exactly where AI mentions you

    No vague "AI visibility score". You get the actual prompts, the engines, and whether you were cited, tracked every month.

    • Share of AI voice vs. competitors
    • Prompt-by-prompt mention and citation status
    • Plain-English monthly report and next steps
    AI Visibility Tracker
    Prompts tracked5
    Engines4
    Citation rate10%
    Prompt
    ChatGPTGPT
    PerplexityPPLX
    GeminiGEM
    AI Overv.AIO
    Best CRM for a 10-person sales team
    CRM with native email sync
    Alternatives to a big enterprise CRM
    Easiest CRM to set up in a day
    Affordable CRM for agencies
    Illustrative example of the report format. Your tracker uses your own prompts and real results.
    Who it's for

    GEO for brands buyers research first

    If customers compare options before they buy, AI assistants are already shaping their shortlist. Here's the kind of question we help you win.

    SaaS & Technology

    Win the "best tool forโ€ฆ" and "alternatives toโ€ฆ" questions buyers ask AI before a demo.

    "Best project management tool for a remote agency?"

    Ecommerce & D2C

    Get your products recommended when shoppers ask AI what to buy.

    "Best running shoes for flat feet under $150?"

    Healthcare & Wellness

    Earn trusted, accurate citations for patient and provider questions.

    "How do I choose a telehealth dermatologist?"

    Fintech & Finance

    Be the brand AI names for high-trust money decisions.

    "Which business bank account is best for freelancers?"

    Professional Services

    Show up when decision-makers ask AI who to hire.

    "How do I choose a fractional CFO for a startup?"

    Local & Multi-location

    Be the business AI suggests for "near me" style questions.

    "Who is the best family dentist near me?"
    SEO vs GEO

    GEO vs. Traditional SEO

    Not a replacement, an extension. We run both as one programme so every win in search also feeds your AI visibility.

     
    Traditional SEO
    Generative Engine Optimization
    Goal
    Rank pages in search results
    Get named and cited inside AI answers
    Unit of success
    Position for a keyword
    Mention or citation for a prompt
    Content style
    Keyword-led pages
    Answer-first, quotable, fact-dense
    Key signals
    Links, relevance, technical health
    Entities, trusted sources, clarity, consistency
    Where it shows
    Google & Bing results pages
    ChatGPT, Perplexity, Gemini, Copilot, AI Overviews
    Measurement
    Rankings, clicks, traffic
    Share of AI voice, citations, mentions
    FAQ

    GEO questions, answered

    What teams usually ask before starting with Generative Engine Optimization.

    Generative Engine Optimization is the practice of making your brand, content and facts easy for AI answer engines such as ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot to find, understand, trust and cite. The goal is to be named and linked inside AI-generated answers, not just listed in search results.

    SEO focuses on ranking pages in search results. GEO focuses on being mentioned and cited inside AI answers. They overlap: strong technical SEO, authority and helpful content are the foundation, while GEO adds answer-first formatting, entity clarity, structured data and third-party citations.

    We track and optimize for ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini and Microsoft Copilot. The prompt library is built around the platforms your buyers actually use.

    Technical and on-page changes can be picked up within weeks by engines that search the live web. Broader gains in mentions and citations usually build over three to six months as content and third-party signals compound.

    No. Nobody controls how AI systems generate answers, and responses vary by prompt, user and time. We commit to a transparent process, consistent execution and prompt-level reporting so you can see exactly how your visibility changes.

    We run a fixed library of buyer prompts across each AI platform on a regular schedule and record whether your brand is mentioned, cited or recommended, compared with competitors. That gives you a share of AI voice you can track month over month.

    Yes. Many AI answers are grounded in search results and well-structured, authoritative pages. Strong SEO makes GEO work better, which is why we treat them as one programme.

    A snapshot of how you appear for a set of your most important buyer prompts, which competitors get cited instead, and the top fixes we would prioritise first. It is free and comes with no obligation.

    Free audit

    Find out what AI says about your brand

    Book a free 30-minute AI visibility audit. We'll show you how you appear today, who gets cited instead, and the first fixes worth making.

    Prompt snapshotYour top buyer prompts tested
    Engine checkChatGPT, Perplexity, Gemini, AI Overviews
    Competitor viewWho gets cited instead
    First fixesA short, prioritised action list
    Free, no obligation30 minutesActionable next steps